Sandy's Tennis Corner
  • Home
    • About Sandy Bell
    • Untitled
    • Untitled
  • Untitled
    • Untitled
    • Untitled
    • Untitled
  • Untitled
    • Untitled >
      • About Competitive Play
      • USTA League News & Schedule
      • USTA Flex Leagues
      • Palm Tennis, Florida Cup, & Palm Beach Womens Tennis Association (North & South)
      • Palm Beach County Senior League
    • Juniors >
      • Questions on Tournament Tennis
      • USTA Competitive Tournaments
      • USTA Junior Team Tennis
    • Wheelchair Tennis
  • Kids Zone (3 -10 yrs)
    • 10 & Under Program Guidelines
    • NJTL Program
    • Parents Corner
  • High School & Collegiant
    • Local Collages
  • Gallery
  • Videos
  • Blog
  • Back to Basics
    • Equipment Basics
    • Rules & Regulations
    • Rating Guidelines >
      • Adults
      • Juniors
  • Health & Wellness
    • Heat Illness
    • Drug Education
    • Sports Nutrition
    • Fitness Training (Endurance & Strength)
  • Pro Shop
  • My Calendar
  • Links & Contact
  • Home
    • About Sandy Bell
    • Untitled
    • Untitled
  • Untitled
    • Untitled
    • Untitled
    • Untitled
  • Untitled
    • Untitled >
      • About Competitive Play
      • USTA League News & Schedule
      • USTA Flex Leagues
      • Palm Tennis, Florida Cup, & Palm Beach Womens Tennis Association (North & South)
      • Palm Beach County Senior League
    • Juniors >
      • Questions on Tournament Tennis
      • USTA Competitive Tournaments
      • USTA Junior Team Tennis
    • Wheelchair Tennis
  • Kids Zone (3 -10 yrs)
    • 10 & Under Program Guidelines
    • NJTL Program
    • Parents Corner
  • High School & Collegiant
    • Local Collages
  • Gallery
  • Videos
  • Blog
  • Back to Basics
    • Equipment Basics
    • Rules & Regulations
    • Rating Guidelines >
      • Adults
      • Juniors
  • Health & Wellness
    • Heat Illness
    • Drug Education
    • Sports Nutrition
    • Fitness Training (Endurance & Strength)
  • Pro Shop
  • My Calendar
  • Links & Contact
Search by typing & pressing enter

YOUR CART

12/17/2010

Nadal is Building Endorsement Portfolio

2 Comments

Read Now
 
World no.1 Rafael Nadal is to succeed football icons David Beckham and Cristiano Ronaldo as the male face of Emporio Armani Underwear and Armani jeans.
 
The 24 year-old Spaniard is now building a massive portfolio of endorsement deals with concerns such as Richard Mille watches, Mapfe SA (Spain’s largest insurance company), Kia Motors, Lanvin fragrances and of course Nike Inc. and Babolat.
 
Even the most conservative estimates maintain that Nadal’s commercial appeal will boost his annual earnings to somewhere comfortably in excess of $US 40 million a year. With three major titles to his credit in 2010 he has collected $10,171,998in prize money alone.
 
Simon Chadwick, a professor of sports business strategy and marketing at the Coventry University Business School in England, confidently predicted: “Nadal will even transcend the Federer brand.”
 
Nadal’s first campaign shots for Armani will not be released until in the New Year and the decision to switch sporting focus for its’ underwear brand from football to tennis is seen as a bold move in a sector of male fashion that is worth more close to $US 10 billion a year.
 
Armani’s campaign involving Real Madrid and Portugal star Ronaldo was deemed a success across global markets. Other fashion companies including Milanese rivals Dolce and Gabbana recruited the entire Italian World Cup squad.
 
The only tennis player to previously make a global impact on the underwear market was Bjorn Borg who started his own brand in Sweden that became a worldwide concern.  Patrick Rafter is the current image of Bonds underwear in Australia.
 
Interestingly, no one at Armani seems to realize the irony of signing Nadal who is notorious for taking time between points for readjustment because he habitually seems to struggle with the fit of his underwear.

Share

2 Comments
East Millcreek adult link
10/24/2012 07:11:13 am

I created a weebly blog after seeing how simple it looked.

Reply
Strippers Garland link
10/14/2013 04:06:36 pm

Thanks for posting this

Reply



Leave a Reply.

    Sandy

    Check out each week new ideas, tennis tips, advice,tennis gossip, & news.

    Archives

    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    December 2010
    November 2010
    September 2010
    August 2010
    July 2010
    June 2010
    May 2010
    April 2010
    March 2010
    February 2010
    January 2010
    December 2009
    November 2009
    October 2009

    Categories

    All Equipment Events Instruction & Technique Instuction & Technique Introduction News News Tennis Gossipe4871d6eed New & Tennis Gossip Rules & Regulations Sports Science Sports Science Heat Illness Sports Science Hydration Sports Science Mental Training Sports Science Nutrition Spring Training Strategy Strategy Play Teenis News & Gossip Tennis News Tennis News &Gossip Tennis News & Gossip Tennis NEws & Gossip

    RSS Feed

Powered by Create your own unique website with customizable templates.