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7/14/2010

Mercedes-Benz USA Signs as Presenting Sponsor of Los Angeles

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Mercedes-Benz USA and the Southern California Mercedes-Benz Dealers have reached an agreement with the Southern California Tennis Association (SCTA) to become the presenting sponsor of the Los Angeles tournament taking place July 26 - August 1 at the Straus Stadium of the Los Angeles Tennis Center.

The partnership between the SCTA and both Mercedes-Benz USA and the Southern California Mercedes-Benz Dealers is for three years. As part of the agreement, official player transportation during the tournament will be provided by Mercedes-Benz.

The projected top seed in the field is Novak Djokovic. Former event champions Sam Querrey and Radek Stepanek are also due back, along with former finalist James Blake. Other players who have committed include Americans Robby Ginepri and Mardy Fish, Marcos Baghdatis, Ernests Gulbis and Feliciano Lopez.
In addition to these singles stars, the doubles field will be headlined by five-time Farmers Classic champions Bob and Mike Bryan.

ESPN2 will broadcast eight hours of live coverage including singles quarterfinal, semifinal and championship matches. Tennis Channel will again provide significant additional broadcast coverage, including singles quarterfinal and doubles championship matches.

Keith Urban and the Avett Brothers will perform at the LA Tennis Center on Friday, July 23, as part of the Starry Night Benefit Concert Presented by the GRAMMY Foundation.
On Saturday, July 24, Andre Agassi and John McEnroe will return to the LA Tennis Center as part of Stars Under the Stars, an evening of tennis and entertainment to benefit the Andre Agassi Foundation for Education.

Following the completion of the tournament, on Monday, August 2, the LA Tennis Center will play host to KLOS Rocking the Net Starring Bret Michaels to benefit the Southern California Tennis Association. Tesla will also perform as part of the concert that evening.

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