Mercedes-Benz announced a multi platform global marketing partnership with Roger Federer.
The multi year deal will cover the use of his image, personal appearances and product placement in a partnership that makes Roger Federer the latest Mercedes-Benz brand ambassador. The agreement coincides with the start of the Mercedes-Benz sponsorship of the US Tennis Open Championship, beginning in August. Since the beginning of 2008, Federer has served as an ambassador for Mercedes-Benz China.
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