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6/2/2010

Mercedes-Benz Announces Global Partnership with Roger Federer

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Mercedes-Benz announced a multi platform global marketing partnership with Roger Federer.

The multi year deal will cover the use of his image, personal appearances and product placement in a partnership that makes Roger Federer the latest Mercedes-Benz brand ambassador.

The agreement coincides with the start of the Mercedes-Benz sponsorship of the US Tennis Open Championship, beginning in August.  

Since the beginning of 2008, Federer has served as an ambassador for Mercedes-Benz China.

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