Mercedes-Benz Announces Global Partnership with Roger Federer

Mercedes-Benz announced a multi platform global marketing partnership with Roger Federer.

The multi year deal will cover the use of his image, personal appearances and product placement in a partnership that makes Roger Federer the latest Mercedes-Benz brand ambassador.

The agreement coincides with the start of the Mercedes-Benz sponsorship of the US Tennis Open Championship, beginning in August.  

Since the beginning of 2008, Federer has served as an ambassador for Mercedes-Benz China.