HEAD gives tennis fanatics a chance to see Novak Djokovic off court in his upcoming lead role in HEAD’s new broadcasted tennis videos. The videos exemplify HEAD’s campaign "The Power of You" by depicting an experiment with tennis balls and HEAD Speed racquets, where an astonishing chain reaction is unexpectedly created to the surprise of Djokovic and his team.
Starting as a simple bet with some of his friends, Djokovic’s experiment has unexpected results after he enlists the help of Jeff, a project engineer, and Lars, an assembly operator, to assemble a tennis machine comprised of a HEAD Speed tennis racquet and a tennis ball. After a successful initial test, the team places numerous tennis machines all over a large warehouse for the ultimate experiment. Not only does a chain reaction occur but there is also a surprise twist that even the team engineer cannot explain.
Viewers are encouraged to visit www.head.com/experiment, where they can watch Djokovic’s experiment take place on several online platforms like YouTube, Facebook and Twitter. Fans will also have the opportunity to view the exclusive behind-the-scenes footage and making of the production.