Dementieva to Promote Sunglasses

Expect a different look from Elena Dementieva in the coming weeks and months. It’s not about a new outfit, although she’ll probably be introducing a new ensemble or two at the majors. It’s about sunglasses.

Olympic champion and winner already of two titles in 2010, the Russian has signed a deal with Maui Jim, the manufacturer of premium sunglasses. Under the agreement, Dementieva will be a brand ambassador for the Hawaii-based company, promoting its products on a global level with various forms of marketing, advertising, PR, communications and promotions.

"I’m excited to partner with Maui Jim Sunglasses as I really like the durability and style of their products," said Dementieva. "But what really grabbed my attention is their concern for sunlight protection. As a professional tennis player, many of my events are outside so protection from the sun is critical. Maui Jim’s combination of protection and top performance was a perfect fit for me and I’m looking forward to spreading that message as a brand ambassador."